Today I had breakfast at Hot Point Cafe with Hal Goodtree, whose company designed the new website for Kane Realty/North Hills. It’s a nicely designed site so check it out if you haven’t seen it yet.

We had actually planned on eating at Coquette. We thought it was open for breakfast at 7am every morning, but when we showed up at 7:45 it was closed. Not a big deal, as I enjoyed my bacon, egg and cheese biscuit that I got at Hot Point. Checking their hours now, it says they’re only open for brunch on Sundays.

The interesting thing I noticed this morning when looking for Coquette’s menu was that their main website doesn’t show up on the first or second page of google for a search for “coquette north hills” (no quotes). It looks like they covered most of their search engine optimization bases, as they do show up for searches for “coquette” and “coquette raleigh”, as well as further down the page for “coquette north hills raleigh”. But they are missing out on “coquette north hills.”

Let’s be honest. It’s not a huge problem for people who are like me and were determined to find their website. But what if it was a potential customer who was in a hurry and wasn’t web-saavy? Maybe they would search “coquette north hills” and when they don’t see anything, maybe they decided to go somewhere else since they can’t find the menu/hours/phone number/whatever they’re looking for. 99% of the time they may still find it another way, but maybe that 1% costs a restauarant a couple hundred dollars in business over a year.

Obviously I’m being nit-picky, but if you’re a local business, you shouldn’t overlook little details like this, especially since they don’t take too much time/money to fix. Hey, maybe they’ll hire me to fix it for them

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